Sainsbury’s is preparing to launch Nectar360 Pollen, a new platform designed to strengthen its fast-growing retail media business and support its wider Next Level Sainsbury’s strategy. Built in-house by the Nectar360 team, the system is scheduled to go live in late 2025.
The platform combines customer insights, planning, activation and measurement into one environment. Its goal: to simplify how brands and agencies run omnichannel campaigns — across instore, online, and offsite channels — with tools that support every stage of execution. From brief to performance results, Nectar360 Pollen is positioned as a step change for the way retail media operates inside the business.
Generative AI will power parts of the experience. Brands will be able to refine creative in real time, define sharper audience segments, and get campaigns live faster. It’s the kind of toolset that reflects how advertising is shifting — not just in retail, but across every performance-driven category.
Another key feature is a built-in attribution model that tracks how each media touchpoint influences overall results. The tool helps users see what’s working and what’s not, with the ability to visualise cross-channel impact and adjust campaigns as they run. For media professionals and brand teams, it means faster decisions and better outcomes. For customers, it means ads that are more relevant — and less noise.
The platform has been co-developed with input from agency partners and brand clients. That feedback shaped everything from navigation and dashboard design to how data flows across the campaign cycle. Nectar360 Pollen aims to be user-first by default — not just in words, but in how it works.
It also reflects the commercial side of Sainsbury’s digital strategy. Nectar360 has spent the last 12 months expanding its partner coalition and scaling its insights capabilities. The team has grown its digital retail media arm and worked more closely with suppliers, who are increasingly focused on measurable returns. The Pollen launch builds directly on that foundation.
The move comes as retail media continues to grow across the UK and Europe. As demand increases, so does complexity — and many advertisers are looking for tools that simplify execution while improving performance. Nectar360 Pollen is being positioned as a response to that gap.
While the platform is not live yet, its roadmap is clear. By combining AI with live media planning and integrated measurement, the company aims to create a system that works end-to-end — across all formats, in real time, with less friction and better outcomes.
Sainsbury’s Nectar360 Pollen platform will support retail media growth as part of the company’s broader commercial transformation and is set to be available to clients from late 2025.
