Kraft Heinz has launched a new limited-time flavor in partnership with Buffalo Wild Wings. The new item adds to the company’s portfolio of seasonal menu innovations. It is available only for dine-in guests while supplies last.
The flavor release is part of a series of short-run offerings by Heinz. Each one is designed to deliver new taste profiles in a sports bar setting. This latest drop continues the brand’s strategy of expanding beyond grocery and into on-premise dining.
The new offering is not available through digital channels or third-party delivery. Guests must ask in-store for availability. The promotion is limited to one per customer at participating locations.
Kraft Heinz reported net sales of $26 billion in 2024. Its current strategy focuses on consumer-driven innovation and speed to market. The company operates across eight product platforms, aiming to deliver growth across both core and emerging categories.
More releases are planned throughout the year. Details and updates can be found at the official campaign page.
The new release adds to the Heinz Flavor Innovation platform as part of the company’s efforts to diversify consumer engagement across in-home and out-of-home dining.
Kraft Heinz and Buffalo Wild Wings have launched a limited-time sauce as part of a new menu promotion. The item is available for walk-in and dine-in guests only. It will run at participating locations while supplies last.
The release is part of a series of short-term flavor drops planned throughout the year. Guests must ask servers for availability before placing their order. The offer is not valid through apps, websites, or third-party delivery services. Limit one per guest.
The campaign is tied to the Heinz Flavor Innovation strategy, which focuses on speed, novelty, and unexpected taste combinations. Kraft Heinz is using its platform to deliver short-run items that test new flavor profiles in real-world dining formats.
The Kraft Heinz Company posted net sales of around $26 billion in 2024. The company operates eight global product platforms and is focused on growth through consumer engagement, brand agility, and international scale. Its strategy includes both in-home retail and foodservice expansion.
Further flavor releases and campaign updates will be shared through the official Heinz and Mustard campaign portal. The new launch reflects the company’s shift toward direct-to-consumer experiences and faster market testing.
The limited-time offering adds to ongoing Heinz Flavor Innovation efforts aimed at building brand engagement through fast-cycle menu development and in-venue trials.
