From the music of the Kappa FuturFestival, to cinema under the stars in Barcelona, and a special partnership with the Zeiss Planetarium in Berlin: with its freshness and unique taste, Cosmic Crisp® made its mark on a summer of Heavenly Taste through memorable experiences for a curious, modern audience looking for something new. At the end of the year, Cosmic Crisp® will return to the shelves to once again inspire with its Heavenly Taste.
Bolzano, 4 September 2025. A summer of Heavenly Taste has come to a close. Cosmic Crisp® lit up summer nights in Italy, Spain and Germany with special events designed to create real and direct connections with city consumers, introducing them to new ways of enjoying taste.
All events took place in beautiful venues that combined the magic of the starry sky with the urban lifestyle, creating settings perfectly in line with the identity of Cosmic Crisp®. The apple – a true game changer in its category – was the star of the show, with its distinctive positioning and unique qualities, opening new horizons of pleasure for a young and modern audience eager for fresh experiences.
In Italy, Cosmic Crisp® brought energy to the summer through its presence at the Kappa FuturFestival in Turin, one of the most famous international events for electronic music and urban culture. At Parco Dora, thousands of visitors enjoyed a dedicated stand, an interactive photo booth, and sampling sessions that showcased the crispness and unique aroma of this heavenly apple.
In Germany, the brand won the public’s attention with a special collaboration with the Zeiss Planetarium in Berlin, where tastings were paired with an immersive journey through stars and planets, strengthening the apple’s link to the heavens. Today, Cosmic Crisp® is also available at Tempelhofer Feld, Berlin’s vast park, where people can enjoy it during walks, bike rides, picnics, and cultural events while watching the sunset over the capital.
In Spain, Cosmic Crisp® brought its unmistakable flavour to the magical setting of an open-air cinema in central Barcelona, accompanying evening screenings and creating a perfect mix of sky, taste, and entertainment.
Perfect for every moment of the day, from morning to night, Cosmic Crisp® gave consumers the chance to discover its unique qualities:
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the elegant white dots on its skin, resembling a starry sky, which inspired its name;
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the extremely crisp flesh that melts in the mouth with the very first bite;
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the perfectly balanced taste of sweetness and acidity, which defines the Heavenly Taste of Cosmic Crisp® and takes the apple experience to a new level.
“The activities we carried out in spring and summer are part of a series of initiatives for Cosmic Crisp® in magical, sky-inspired settings,” said Hannes Tauber and Benjamin Laimer, Marketing Managers of the VOG and VIP Consortia. “Besides promoting the unmistakable taste of this apple, our goal is to connect with young people. This is why we believe it is vital to be present in the places where this audience spends time and to use our experience to create unique sensations that open up new horizons. It shows how this apple is authentic and valuable, perfect for everyday life, and able to express a modern lifestyle.”
With Cosmic Crisp®, even a single taste becomes a moment of connection, inspiration, and surprise. From outdoor festivals to urban aperitifs and sunset gatherings, every occasion turned into a chance to experience the brand in an authentic way.
Along with the main events, many other activities enriched the programme, starting in spring with roadshows, sampling sessions, and exclusive aperitifs – including ones hosted in selected cocktail bars in Munich – as part of a storytelling journey to reinforce the brand’s cosmic image.
At the same time, a communication campaign running from April to August reached millions of European consumers, building a strong emotional and visual bond with the public.
After this exciting summer, Cosmic Crisp®’s journey continues: the apple will be back on the market at the end of the year, ready to delight once more with its Heavenly Taste.
