Target has teamed up with Woolrich for a limited-time collection that mixes outdoor heritage with modern everyday style. The Target Woolrich Collection arrives October 18 in select stores and online, with more than 100 products covering apparel, home, outdoor gear, and even food and drink.
This drop includes Target’s biggest men’s capsule so far in a limited offer, with prices starting at $2 and most under $40. There’s the Women’s Buffalo Check Melton Jacket, a Printed Landscape Fleece, and a few other cold-weather pieces that look made for city walks and weekend trips.
The collaboration shows how large retailers are blurring lines between fashion, lifestyle, and grocery. For Target, it’s another part of its long strategy to use design-led partnerships to pull shoppers across categories — from home décor to snacks to apparel.
Woolrich, known for its classic red-and-black buffalo check, adds heritage weight to the range. The Target Woolrich Collection also sneaks in some unexpected items — a new home range, mindfulness journals, even an inflatable kayak — plus exclusive food and beverage tie-ins with Peet’s Coffee and Kodiak Cakes.
Members of Target’s paid program, Target Circle 360, get early access from October 14 to 16 with three exclusive items: the Patchwork Plaid Throw Blanket, a Sheep-shaped Pillow, and a Sheep Print Beanie. After that, the full collection opens nationwide on October 18.
Target’s in-house team shot the launch campaign in New York City under the theme “Adventure Is Wherever You Are.” It stars influencer Lauren Wolfe and singer David Kushner and plays up a relaxed, outdoor spirit. Some stores will feature special sections built around Woolrich textures and autumn colors.
The Target Woolrich Collection shows how the retailer keeps using heritage collaborations to stay fresh. It’s fashion, function, and affordability — all packed into one short season.
