Conagra Brands is showing off its big snack business this week in Chicago. The company, one of North America’s top food makers, has taken over booth #S6918 at the NACS Show — the main yearly event for the convenience and grocery trade.
Its $3.2 billion snack portfolio is the focus. Retail buyers and distributors can see and taste what’s new, from meat snacks and seeds to salty bites.
The headline launch is Slim Jim × Buffalo Wild Wings chicken sticks, in Buffalo and Hot styles. It’s a mix of two famous names — the country’s top meat stick brand and a leading sports bar chain. The product joins Slim Jim’s wider marketing with WWE, which continues to build fan attention. Wrestlers Bianca Belair and The Miz will meet visitors at the stand on October 15.
There’s more on display too. Vlasic Pickle Balls now come in a spicy version. BIGS Taco Bell Fire! Sauce sunflower seeds bring the fast-food chain’s heat into the snack aisle. DAVID Seeds adds a sweet Cinnamon Churro flavor. Duke’s Shorty Sausages and FATTY Meat Sticks target shoppers looking for quick protein on the go.
Other well-known names in the mix include BOOMCHICKAPOP Kettle Corn and Andy Capp’s Cheesy Tots, both aimed at everyday snacking in supermarkets and petrol-station stores.
For Conagra, the show is a home event. The company’s headquarters are in Chicago, and the NACS Expo gives it a chance to meet trade partners face-to-face. The focus this year is simple — taste, fun, and co-branding that catches attention fast.
Conagra said it wants its snack range to stay ahead of changing shopper habits. Its full business made more than $12 billion in sales last year, with brands like Birds Eye, Duncan Hines, and Reddi-wip rounding out its grocery side.
The Conagra booth will run tastings through October 17 at McCormick Place.
