Nutella is introducing two new products in North America as part of World Nutella Day 2026, expanding beyond its traditional spread format.
The brand, owned by Ferrero, will launch Nutella Peanut and Nutella Ice Cream Cone in the US and Canada in the first half of 2026.
The announcement coincides with the annual 5 February World Nutella Day activation.
Nutella is currently sold in more than 170 countries.
Portfolio Expansion in a Mature Market
Nutella Peanut combines peanut flavour with the brand’s cocoa and hazelnut base.
The product is positioned for North American consumers, where peanut butter remains a staple in the spreads category.
The launch is scheduled for April 2026.
Nutella Ice Cream Cone expands the brand’s frozen offering following the earlier introduction of Nutella ice cream tubs.
The cone format features swirled Nutella ice cream with chocolate-hazelnut elements and is designed for impulse and seasonal retail placement.
Together, the two launches signal continued format diversification beyond the core jar business.
World Nutella Day Activation
World Nutella Day was first launched in 2007 and has developed into a recurring global brand event.
For 2026, the campaign includes digital engagement encouraging consumers to share recipes and usage occasions.
Luxury publisher Assouline will also release a coffee table book dedicated to the brand’s history and global presence.
The publication will be available from 5 February in selected markets.
Why It Matters
Nutella remains one of the leading global brands in sweet spreads, with strong distribution across grocery multiples, convenience and modern trade.
The peanut variant reflects a localisation strategy aimed at strengthening relevance in the US and Canadian spreads aisle, where peanut-based products dominate shelf space.
Expansion into ice cream cones increases cross-category visibility in frozen desserts and creates additional promotional opportunities outside the ambient spreads segment.
For retailers, established FMCG brands extending into adjacent formats can drive incremental display activity and support seasonal activation in the first quarter.
Nutella was first introduced in 1964 and continues to evolve its product formats as part of Ferrero’s broader confectionery growth strategy.
Editor’s Note: This article is based on official brand communications related to World Nutella Day 2026 and associated product launch announcements.
