Terlano, 14 April 2026 – RedPop® has launched in Vietnam, marking a new milestone in the brand’s expansion across Asia, where it already has a presence in key markets such as Thailand, Singapore, Malaysia and Taiwan.
A launch that goes beyond a single opening and forms part of a broader strategy in which the ‘little’ rebel with a sweet heart is establishing itself as a brand that is particularly suited to consumer trends in the Asian market.
Small, sweet and juicy, designed to be enjoyed simply and straight away: RedPop® is a natural snack that is easy to take with you for a healthy break and perfect for enjoying at various times throughout the day.
The apple’s crispy, firm texture ensures it keeps well, while its flavour profile also appeals to both adults and children in Vietnam. Visually, its vibrant colour helps to make the product instantly recognisable, enhancing its presence and impact on the shelf.
This is accompanied by initiatives, product samples and tastings, which reinforce the brand’s positioning by establishing direct contact with Asian consumers.
“Interest in RedPop® is growing year on year thanks to its distinctive characteristics, such as its robustness and year-round availability, as well as its lively and colourful personality,” comments Klaus Hölzl, Sales Manager at VOG. “This is confirmed by the figures: shipments to Asia have reached significant volumes, highlighting a positive trend and further scope for growth.”
With its launch in Vietnam, RedPop® is accelerating its international expansion, cementing its reputation as a modern apple – a sweet, pop-inspired treat that is both appealing and accessible: the perfect snack to recharge your batteries and rediscover your rebellious spirit.
About RedPop®. Little big sweet
RedPop® is the new apple from the VOG Consortium’s Marlene® brand: a “little” rebel with a sweet heart. Carmine red in colour, with a slightly streaked skin, RedPop® is a conveniently medium-sized apple, making it the perfect snack. It has crunchy, succulent, sweet flesh and above all an irresistible sweetness. Harvested between mid-August and mid-September and marketed mainly between January and August, it is an ideal apple for the second part of the season.
