UK supermarket chain Morrisons reported continued sales growth in the second quarter of its 2025/26 financial year, marking its 14th consecutive quarter of like-for-like sales growth as the retailer expanded its convenience network and strengthened online performance.
For the 13 weeks ended 26 April 2026, group like-for-like sales increased 2.2%, while total sales rose 1.7% to £4 billion.
The retailer also reported underlying EBITDA of £323 million for the first half, up 5.7% compared with the previous year.
Morrisons said strong demand for fresh food and seasonal promotions helped drive performance during key trading periods including Valentine’s Day, Mother’s Day and Easter. The company’s vertically integrated supply chain continues to play a central role in supporting its fresh food offer and value positioning.
Online grocery operations also delivered further gains during the quarter. Morrisons said its rapid delivery service, Morrisons Now, achieved double-digit sales growth as consumer demand for convenience continued to increase.
The retailer continued to expand its convenience footprint through its Morrisons Daily franchise programme. During the quarter, 30 new franchise stores opened, bringing the total number of openings in the first half to 52. The company said it plans to open hundreds more franchise locations in the coming years.
Customer engagement through the More Card loyalty programme also increased. Active users rose to 8 million, supported by more personalised promotions and record redemption rates.
Cost efficiency remains a major focus for the business. Morrisons delivered a further £48 million in savings during the quarter, bringing cumulative savings to £942 million since the programme began and moving the retailer closer to its £1 billion target.
Chief Executive Rami Baitiéh said the company remained focused on offering value to customers despite highly competitive market conditions and ongoing inflationary pressures across supply chains.
The retailer said it has made an encouraging start to the third quarter and is preparing promotional activity around Father’s Day and the upcoming World Cup period.
The latest results suggest Morrisons is continuing to strengthen its position within the UK supermarket sector, supported by growth in online grocery, loyalty engagement, convenience store expansion and ongoing operational efficiencies.
