Aldi English Wine Week 2025: Supermarket Cuts Sparkling Wine Price by 44%, Expands British Wine Range with Whites, Rosé, and Showcases Local Producers Nationwide
Aldi UK is celebrating English Wine Week 2025 by offering its Winemaster’s Lot English Sparkling Wine at just £9.99, a sharp drop from its usual £17.95 price tag. The promotion, running in stores from 19th to 25th June, gives shoppers a rare 44% saving on a traditional-method sparkling wine that rivals big-name bottles.
This offer is more than just a price cut — it’s Aldi’s latest play to champion homegrown wines and shake up Britain’s supermarket wine scene.
“English Wine Week is a great moment to showcase the quality of British winemaking,” said Julie Ashfield, Chief Commercial Officer at Aldi UK. “With a saving of 44%, we’re making it easier than ever for shoppers to enjoy exceptional, award-winning English wine at unbeatable prices.”
Focus on British Quality at Supermarket Prices
The Winemaster’s Lot English Sparkling isn’t just affordable — it’s also well-crafted. Produced using traditional methods and made with English-grown grapes, it brings classic orchard fruit flavours, a rich toasty finish, and a fine mousse. It’s ideal for summer celebrations and seasonal promotions.
This isn’t Aldi’s first step into premium English wines. Over the past year, it has steadily grown its British wine range with options that go beyond the mainstream.
Available now in-store nationwide:
Specially Selected English Bacchus – £7.99 (75cl)
Fresh, aromatic, and full of passionfruit, gooseberry, and rose petal notes, this wine delivers a zesty citrus finish. It’s a hedgerow in a glass.
Specially Selected English White Cuvée – £10.99 (75cl)
A blend of aromatic grapes with elderflower and lime aromas. Clean and dry with a creamy texture, it appeals to fans of vibrant, food-friendly whites.
Specially Selected English Pinot Noir Rosé – £8.69 (75cl)
Light, floral and bursting with strawberry and red berry fruits. With a refreshing red apple finish, it’s perfect for garden sipping.
What This Means for Supermarkets and British Wine
For buyers and suppliers watching retail trends, Aldi’s bold 44% discount signals three things:
Retailers are using seasonal events like English Wine Week to spotlight local producers and drive sales with limited-time offers.
Premiumisation is being made accessible — Aldi is making sparkling wine available to the mass market without losing quality.
British wine is no longer niche — it’s becoming a core part of the modern supermarket wine shelf.
This move also challenges competitors to review their wine pricing strategies, especially during seasonal events. While Aldi leans into value, it’s clear that storytelling around British quality is central to its retail narrative.
When and Where to Buy
The Winemaster’s Lot English Sparkling Wine promotion runs from 19th–25th June, available in stores only, while stocks last.
Aldi’s wider English wine range, including Bacchus, White Cuvée, and Pinot Noir Rosé, is available nationwide now.
For supermarket buyers and category managers, Aldi’s strategy offers a clear example of how limited-time discounts, local sourcing, and seasonal storytelling can all work together to drive shopper interest and build premium perception — even at under-£10 price points.
