LONDON, UK — Asda is offering free sun cream to customers named Declan after England midfielder Declan Rice appeared sunburnt during a recent training camp photo shoot.
The supermarket retailer announced the promotion after Rice revealed he had been told off by his mother for forgetting to wear sun protection. In response, Asda launched a limited-time giveaway aimed at helping other Declans avoid a similar experience during the summer.
Customers named Declan who use the Asda Rewards app can claim a free bottle of Asda Protect Sensitive Formula Sun Lotion SPF50 High 200ml. The offer is available from 12 June and runs until kick-off of England’s next match on Wednesday at 9pm.
The campaign links a topical football moment with seasonal demand for sun protection products, while encouraging shoppers to engage with the retailer’s loyalty platform.
To redeem the offer, eligible customers must log into the Asda Rewards app, visit the rewards section, and claim the promotion before the deadline.
The offer applies only to Asda Protect Sensitive Formula Sun Lotion SPF50 High 200ml and excludes all other sun cream products.
The promotion comes as retailers across the UK continue to use major sporting events and social media moments to create targeted marketing campaigns that drive customer engagement and increase awareness of own-brand products.
With warmer weather and football season generating increased public attention, the campaign gives Asda an opportunity to highlight its sun care range while attracting additional activity through the Asda Rewards app.
The free giveaway remains available to qualifying customers until England’s next match, making the Asda free sun cream offer a short-term promotion tied directly to a widely discussed sporting moment.
