Beyond Meat has launched its new Beyond Burger and Beyond Beef IV at Erewhon stores across Southern California. The products are the first plant-based meats certified by the Clean Label Project — a sign of higher quality and cleaner ingredients.
Both items contain 21 grams of protein per serving, only 2 grams of saturated fat from avocado oil, and no GMOs, cholesterol, or added antibiotics. Beyond Meat says the products aim to deliver better nutrition with a simpler ingredient list.
Erewhon, a premium natural grocer known for its focus on organic and ethical sourcing, will be the first retailer to carry these new Beyond Meat products. The launch connects two brands that share a mission to promote healthy, sustainable food choices.
Beyond Meat founder and CEO Ethan Brown said the company is proud to bring the new products to Erewhon shoppers. He added that the range shows how plant-based food can deliver strong nutrition while supporting the planet.
The Beyond Burger and Beyond Beef IV use protein from yellow peas, red lentils, and faba beans — crops known for their regenerative benefits.
With this launch, Beyond Meat continues to target the premium retail segment and health-conscious consumers. The products are available now in Erewhon stores, adding fresh momentum to the growing clean-label plant-based market.
