Brasil Cacau has launched a new licensed chocolate collection for Easter 2026 in partnership with MSP Studios, introducing a Monica’s Gang themed portfolio aimed at the children’s confectionery segment. The range combines milk chocolate Easter eggs with collectible gifts and is now available across the company’s national retail network and online store.
At a glance
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Brasil Cacau partners with MSP Studios for Easter 2026
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New Monica’s Gang licensed chocolate collection launched
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Range includes themed eggs with collectible gifts
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Products priced from R$54.99
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Available in Brasil Cacau stores nationwide and online
The initiative reflects the growing role of licensed characters in seasonal confectionery merchandising, particularly during Easter when chocolate brands compete through themed packaging and gift-oriented products.
According to the company, the collaboration aims to expand its presence in the children’s category while strengthening seasonal engagement across both physical retail and digital channels.
Seasonal chocolate products with collectible items
The Easter collection includes several themed milk chocolate eggs paired with collectible accessories inspired by Monica’s Gang characters.
Among the main items in the range are:
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Monica’s Mug Egg (120g) with themed mug
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Cebolinha Mug Egg (120g) with collectible mug
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Sansão Bracelet Egg (120g) with plush bracelet
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Egg with Sansão Slippers (120g)
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Egg with Sansão Backpack (120g)
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Egg with Sansão Hat (120g)
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Monica’s Gang Egg Box (210g) filled with mini milk chocolate eggs
Retail prices start at R$54.99 for the Egg Box, while larger gift combinations such as the backpack and slipper editions are priced at up to R$169.99, depending on region and sales channel.
By pairing chocolate with toys and accessories, the products aim to extend the Easter experience beyond confectionery consumption and position the range as gift items for children and families.
Licensing strategy during peak chocolate season
Character licensing has become a widely used strategy in seasonal confectionery, particularly during Easter, when brands often combine chocolate with toys or collectibles to attract family shoppers.
Monica’s Gang — created by Brazilian cartoonist Mauricio de Sousa — remains one of the country’s most recognised entertainment franchises. The characters have been widely licensed across consumer categories including toys, books, apparel and food products.
For Brasil Cacau, the collaboration supports its broader seasonal merchandising strategy while reinforcing brand visibility during one of the most important sales periods in the chocolate calendar.
Nationwide availability for Easter shoppers
The Monica’s Gang Easter collection is already available across more than 400 Brasil Cacau stores in Brazil as well as through the company’s e-commerce platform.
Easter remains one of the most important seasonal periods for chocolate sales in Brazil, with brands typically launching limited-edition portfolios that combine confectionery with themed packaging and collectible items.
The new collaboration illustrates how confectionery brands are increasingly using licensed entertainment properties to differentiate seasonal ranges and capture family-oriented purchases during peak holiday demand.
