The Kraft Heinz Company has announced a new global operating structure designed to accelerate growth, improve regional focus, and strengthen resource allocation across its portfolio of food and beverage brands.
The changes will take effect on July 1, 2026, and will reorganize the business into three operating regions: North America, Europe and Pacific Developed Markets, and Emerging Markets. The company said the move will help streamline decision-making and support sustainable growth across global markets.
What is Kraft Heinz’s New Global Operating Structure?
The new operating model reorganizes Kraft Heinz’s international business into three regional divisions while also combining procurement and supply chain activities into a single global function.
The company said the changes are intended to improve operational efficiency, strengthen supply chain resilience, and create greater alignment across its portfolio of brands.
At a Glance
- New operating structure takes effect on July 1, 2026
- Business reorganized into three global regions
- Emerging Markets region combines Asia Emerging Markets and WEEM
- European markets from WEEM move into Europe and Pacific Developed Markets
- Procurement and Supply Chain combined into one global function
- Leadership changes announced across regional operations
- Strategy aims to accelerate growth and improve efficiency
How Will the Regional Structure Change?
Under the new model, North America will continue to include the United States and Canada under the leadership of Nico Amaya.
Europe and Pacific Developed Markets will continue to be led by Willem Brandt. European countries currently managed within the West and East Emerging Markets structure will transition into this region.
Asia Emerging Markets and West and East Emerging Markets will be combined into a single Emerging Markets region. Marcel Regis will lead the newly expanded division as Regional President, Emerging Markets.
Why Is Kraft Heinz Combining Procurement and Supply Chain?
Kraft Heinz will merge its Procurement and Supply Chain operations into a centralized global function.
Janelle Aydin will become Global Chief Procurement and Supply Chain Officer, overseeing the combined organization. The company said the change is intended to improve management of its end-to-end value chain and strengthen supply chain resilience across global operations.
For the food industry, the move reflects a growing focus on integrated sourcing, logistics, manufacturing, and inventory planning as companies seek greater efficiency and flexibility.
What Leadership Changes Were Announced?
As part of the restructuring, Cory Onell, Chief Omnichannel Sales & Asia Emerging Markets Officer, and Flavio Torres, Global Chief Supply Chain Officer, will transition out of their current roles.
Both executives will remain with the company in advisory capacities during a transition period to support implementation of the new structure.
Why Does This Matter for the FMCG Industry?
Large consumer goods companies are increasingly reviewing regional operating models as they navigate changing consumer demand, supply chain complexity, and competitive pressures.
The Kraft Heinz restructuring highlights a broader FMCG trend toward centralized procurement, integrated supply chain management, and simplified regional governance. Similar strategies are being adopted across the food and beverage sector to improve responsiveness, reduce costs, and support long-term growth.
The move reflects a broader FMCG industry trend toward streamlined supply chains, regional operating models, and greater procurement efficiency.
What Happens Next?
The new operating structure will officially launch on July 1, 2026.
Over the coming months, Kraft Heinz is expected to focus on integrating its regional operations, aligning procurement and supply chain functions, and executing growth strategies across developed and emerging markets. The changes are intended to support long-term volume growth while strengthening operational efficiency throughout the business.
