Nestlé has launched the Maggi air fryer range across continental Europe. The new rollout covers Germany, Spain, Portugal, Netherlands, Poland, Hungary, Italy, Greece, Finland, Norway, and Denmark.
The launch follows growing demand for air fryer meal solutions. Nestlé estimates nearly 30% of households across these markets now own an air fryer. The company is expanding its Maggi portfolio to meet changing cooking habits across the region.
The new product range is designed for ambient storage and easy air fryer preparation. It includes Crispy Chicken items in Cheesy, Paprika & Garlic, and Tex Mex flavors.
The Wraps line features ready-to-prepare meals such as Fajita, Street Taco, and Kebab. Each market will receive a tailored selection of these items.
All products are designed to help consumers prepare practical, practical food. Air fire-specific products are supported by digital recipe platforms under the Maggi label. These platforms lead users to prepare full food by using the range with a focus on taste, speed and ease.
Rollout supports extensive changes in Nestle’s modern cooking solutions. Air Fire -Reddy Foods is part of the company’s global “large bats” strategy, including innovation in many areas. Similar launch has already been held in the United States, Mexico, Chile, the United Kingdom, Australia, New Zealand, Malaysia, Singapore and China.
Maggi continues to be one of Nestlé’s core brands in Europe. It is present in over 60% of households across the continent and supports more than 1.5 billion eating occasions per year. The new products extend the brand’s role in helping families prepare meals quickly using modern appliances.
The Maggi air fryer range marks Nestlé’s latest move to align with evolving food preparation habits across Europe.
