Malibu has launched two new products in the United States: Malibu Pink and Malibu & Dole ready-to-drink cocktails. Both products started reaching store shelves nationwide in January 2026.
The launch supports Pernod Ricard’s expansion in flavored rum and ready-to-drink beverages. These categories continue to grow in supermarkets and liquor stores as shoppers look for convenient, pre-mixed options.
Malibu Pink is a tropical-flavored spirit made with guava, pineapple, and coconut. The brand says the product is designed to attract shoppers who prefer fruity flavors and eye-catching packaging. The pink color is aimed at social occasions and younger adult consumers.
Malibu has also introduced a new ready-to-drink range in partnership with Dole. The canned cocktails combine coconut rum with pineapple juice, sparkling water, and natural fruit flavors.
The initial lineup includes four flavors: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit. Each 12-ounce can contains 130 calories and does not include artificial sweeteners or colors.
Retailers are expected to benefit from strong demand for ready-to-drink alcoholic beverages. Sales of pre-mixed drinks remain strong across supermarkets, convenience stores, and seasonal retail channels.
Malibu confirmed that the new RTD products will receive additional promotion through marketing campaigns and festival appearances later this spring. The first major activation is planned at the Stagecoach Music Festival in California.
The launch follows wider trends in supermarket alcohol aisles, where flavored spirits and ready-to-drink products are becoming key growth areas. Many grocery chains continue to increase shelf space for premium RTD beverages.
Ending
With Malibu Pink and the Dole collaboration now available in stores, Pernod Ricard is aiming to strengthen Malibu’s position in the competitive US flavored spirits and ready-to-drink market during 2026.
Editor’s Note: This article is based on Malibu’s official product launch announcement issued on January 21, 2026. Product availability, specifications, and launch timing reflect company-provided information at the time of publication.
