Marubeni Enters U.S. Ice Cream Market. The company has purchased 100 percent interests in Bubbies Homemade Ice Cream & Desserts Inc., which is located in Arizona. Bubbies is entirely owned by Marubeni Group at the moment.
Bubbies Specializes in Mochi Ice Cream
Bubbies began in 1985 in Hawaii. It started commercialization of ice cream in the U.S. mainland in 2018. It offers mochi ice cream ice cream covered in a soft rice cake as its primary item.
The products are characterized by the bright colors, and variety of flavors and use natural ingredients. Health conscious shoppers consume them. Bubbies specializes in natural and healthy ice cream and centers its retail in selling at large supermarket chains in the U.S.
The novelty ice cream industry in U.S. is a rapidly expanding market. It is growing at a faster rate than the entire food industry. Marubeni is also going to employ its experience in the business of food in Japan and Southeast Asia to expand Bubbies and also increase its profits.
The step is part of the GC2027 business plan of Marubeni. The company is targeting food business that enables the company to benefit all over the world through the growth and high food value and large food scale. Marubeni plans to branch into food business in the U.S. through Bubbies to encourage people around the world to make better food decisions.
