Mirinda has unveiled a new global visual identity, led by PepsiCo, as the brand looks to strengthen shelf visibility and refresh its position in the fruit soda category in 2026.
The update is built around the message “Made to Make You Smile” and introduces a redesigned packaging system for Mirinda across key markets.
The new look combines retro-inspired color palettes with modern design elements. Strong contrasts, bold typography, and fruit-led graphics are used to make each flavor easier to identify on shelf.
A central feature is the use of semi-circular fruit visuals, designed to resemble a smile while also helping shoppers quickly distinguish between variants such as orange, apple, grape, strawberry, mango, and pineapple.
Alongside packaging, the brand has developed a broader design system. This includes a custom typeface, “Mirinda Burst,” and a motion toolkit covering digital assets such as social content, in-store screens, and promotional materials.
The rollout reflects a wider shift in FMCG strategy, where packaging is increasingly used as a primary tool to drive attention and conversion in-store.
Why it matters
In high-density beverage aisles, small visual changes can directly influence sales.
Mirinda’s redesign focuses on faster recognition and stronger shelf presence, two factors that are critical in impulse-driven categories like soft drinks.
For supermarket buyers, this kind of update can support clearer category segmentation and improve shopper navigation between flavors.
For suppliers and private label producers, it raises the bar on packaging execution, particularly in fruit-flavored carbonates where differentiation is often limited.
The move also highlights how global FMCG brands are investing more heavily in design systems that work across both physical shelves and digital retail environments.
The new identity is expected to roll out across international markets through 2026.
