The Performa Nova Packaging Innovation of Stora Enso is on the ascendancy with leading brands in the food manufacturers across Europe. Intended to substitute plastic in frozen and chilled conditions, the paper-board made of fibers contributes to compliance with regulation and reinforces the cold chain as well as enhances shelf presence with a rigid structure and printable surface.
The product was created in order to relieve pressure on the brands to reduce plastic and maintain the performance standards. As the EU regulation tightens and the emphasis is made on sustainability reporting around the globe, food producers must have the packaging fulfilling the following needs: the environmental and logistic requirements simultaneously.
Performa Nova is produced in the Nordic fiber in Stora Enso Oulu Mill in Finland. It is based on the performance of FiberLight Tec™, which is an exclusive fiber treatment that contributes to the decrease of weight without compromising bonding, compression strength or durability under the temperature changes.
Board can tolerate conditions in the freezer, including moisture and does not lose its shape when faced with prolonged supply chains. It also reduces edge-wicking, delamination by round and round thaw and freeze cycles and also presents a smooth surface to carry brand communication.
Initial uses target on frozen and chilled food where the reduction of weight and elimination of plastics becomes important. The characteristics of the material are also appropriate in the case of dry foods, chocolate, and confectionery. Its lightweight design facilitates transportation and reduces the level of carbon footprint along the supply chain.
Performa Nova is an element of the greater Stora Enso effort towards the promotion of circular package solutions. The Oulu Mill is powered with renewable energy sources and has been designed as Fiber Efficient processes, so the product comes in line with carbon-neutral goals of the company.
Early experimental efforts of major European foodstuff makers and packaging converters attest to increasing interest in substances that comply with the fresh standards of legislation and performance. The adoption is driven by packaging durability, recyclability and certified environmental information.
Performa Nova Packaging Innovation has the ability to futureproof brands against regulatory developments and enhance logistical processes and regulatory and packaging quality performance as well as the quality of packaging facing the consumer.
