Quality Street has introduced a mystery sweet with limited edition in 2025, which will be available in stores of John Lewis and Waitrose throughout the UK. The new beverage, which is green wrapped, will remain under wrap until December when its flavour is disclosed.
Mystery flavour added to festival line-up
The mystery sweet will be added to the 11 other Quality Street staples that comprise the seasonal lineup of the brand. It will be a part of the re-emergence of pick and mix stations in the stores of the John Lewis and Waitrose stores, where they will have an opportunity to make their own tins.
Coffee Creme that was revealed as a limited edition last year will also make its reappearance to shoppers. Coffee Creme will be distributed in cartons at John Lewis and Waitrose as well as in Oxford Street flagship pick and mix station.
Quality Street is trying to introduce an interactive factor by incorporating a hidden taste on the festive season. The mystery sweet will be combined with the customers preferences in a way of creating their own tins, taking part in a challenge of guessing the flavour.
Customisation and emerging gifting services
Quality Street has also included a new method of customising its tins in 2025. Customers that visit the chosen stores John Lewis can print ribbons where there is a name of a message that they can use to wrap around their tins. This year the tin, which is updated each year, has been reduced in design to bring out the ribbon feature and its application as a gifting option.
Shoppers will also have new selections of Quality Street baubles in addition to tins. Based on the old fashioned tins, five different designs have been designed to add the touch of nostalgia to the decorations during the festivities. The baubles will provide the retailers with a new gifting product as the store shoppers search after collectable Christmas products.
Store rollout across the UK
The pick and mix flagship shop is currently in operation at John Lewis Oxford Street. In October, more stations will be deployed in several locations in the UK, such as the Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Peter Jones, Solihull, Southampton and Trafford.
Personalised ribbon printing will be available in Oxford street, Bluewater, Southampton, Milton Keynes, Liverpool and Cardiff. It is anticipated that seasonal demand in these stores would be high because shoppers will be preparing to give gifts especially during the Christmas season.
Festive retail impact
One of the most well known seasonal confectionary brands in the UK is still Quality Street. The mystery flavour launch will be an addition to the engagement that customers of John Lewis and Waitrose can enjoy as they will not only be able to personalise their tins but will also get to participate in the guessing game.
Pick and mix stations, custom-made tins, Coffee Creme cartons, personalised ribbons and collectible baubles puts the brand in a firm position to appeal to the 2025 holiday season. In the case of supermarkets and department stores, the campaign is based on how seasonal confectionery can be utilized to encourage traffic, customer engagement and gifting purchases throughout the last quarter of the year.
The Quality street mystery sweet is the focus of 2025 Christmas retail programme of the brand, which will deliver exclusive confectionery innovation to John Lewis and Waitrose stores across the country.
