Target to hold 2024 prices on school supplies as it begins its back-to-school and college shopping season. The company confirmed it will keep last year’s pricing on key items, including its 20-item essentials bundle for under $20 and its best-selling $5 backpack.
The retailer said the plan is focused on providing value, ease, and style across categories like classroom supplies, apparel, dorm gear, and student basics. Pricing strategies are supported by Target’s fulfillment tools, digital bundles, and loyalty programs.
Back-to-school prices, bundles, and brand launches
More than 1,000 school products are priced under $5 this season. These include notebooks, folders, crayons, $2 water bottles, and $5 headphones. The retailer’s value line, dealworthy, now offers notebooks starting at $0.35, lunch sacks at $3, and backpacks at $5.
Cat & Jack outfits for the first day of school start at $5. Teacher supplies begin at $3.50, including dry erase markers, storage items, and classroom décor. Target confirmed that its 2024 prices will be used again across these categories.
For college students, new product bundles include bedding from $10, tech accessories from $10, and lighting from $10. Dorm-ready lines like the Room Essentials puffer comforter are priced at $40. Apparel across brands like Wild Fable, Goodfellow & Co, and Universal Thread starts at $5.
Several new seasonal brand launches are also part of the offer:
Champion for Target arrives in August with activewear for all ages, mostly under $40.
Herschel x LEGO launches in July with bags and lunchboxes starting at $28.
Studio McGee introduces a décor line for teens, with multi-functional furniture and room pieces starting at $16.
New Target Plus items include school uniforms from French Toast and bedding from MLily.
Target Circle Week runs from July 6 to 12, offering additional savings across school and college items. Early access starts July 5 for Target Circle 360 members.
Students verified through Target Circle can access a one-time 20% off discount from June 29. Teachers can access their 20% off storewide discount between July 20 and August 30. Both groups can also save 50% on Target Circle 360 membership through September 13, unlocking same-day delivery for orders over $35.
School List Assist is available through the Target app, allowing families to search for class supply lists and buy with delivery or pickup. Students and teachers can also create wish lists to share or track their essentials.
Circle members earn personalized discounts, birthday offers, and exclusive perks. Circle 360 adds early sale access, delivery benefits, and access to Shipt’s partner network with no price markup.
All offers can be used with Target’s pickup options including Drive Up and Order Pickup at nearly 2,000 stores.
Target to hold 2024 prices on school supplies highlights its plan to help families, teachers, and students prepare for the year ahead with value, flexibility, and digital shopping tools.
