In a significant victory for both the Morrison franchise program and both Scotland’s independent fuel store sector, Highland Fuels has been named the prestigious Scottish local retaliation awards 2025 in this year’s Forecourt -Dealer. The award recognizes the extraordinary performance of the company’s Balfron Filling Station, one of the three Morrison daily websites.
This belief is an important milestone, not only for highland fuel, but also for Morrison’s wholesale and franchise ambitions. Since launching his first Morrison Daily Franchise model a few years ago, the dealer has worked closely with reliable operators in the UK to revive the facility and advance tasks.
A Model For Modern Convenience Retail
The winner of Balfron, Forcourt, was opened in January 2025 and quickly became a prominent artist at the Highland Fuels portfolio. The site has been praised for its pure performance and strong conditions for the local community, and offers a full morrison daily food-to-go range, extended opening hours and a modern design.
Katharine Challinor, Head of Retail for Franchise at Morrisons, commented:
“Congratulations to our franchise partner Highland Fuels on this well-deserved award for their Balfron Filling Station store! This award recognises their successful launch and outstanding contribution to the local community. Well done and keep up the great work.”
The win signals growing confidence in the Morrisons Daily brand among fuel retailers and independent operators looking to stay competitive in a changing market.
Growth Through Partnership
The Morrison franchise model gets stable speed to increase the demand for local, practical shopping experiences such as the UK’s supermarket area. By providing access to Morrison’s core product area and infrastructure for the supply chain, the franchise program allows independent businesses to lift the proposal without losing the identity.
For the long-time company in Scotland’s fuel and energy sector, the partnership has provided average advantage in customer foot, basket expenses and community engagement.
“This is a great example of how franchising can work when both sides give value to the table,” says a local industry analyst. “Highland fuel understands its customers, and Morrison product range, brand recognition and efficiency in the supply chain that helps operators grow.”
Retailers Take Note
Together with fuel pricing, increasing operating costs and replacement of shop owners with advance tasks, diversification is needed in a grocery store. The success of the Balfron website confirms the possibility of modern courtyards as a retail, not just fuel stops.
Morrison’s franchise and wholesale program has become a rapidly attractive offer for British dealers to search for alternative development channels. From convenience stores to the countryside as Balfron in the city centers, the model offers flexibility, support and brand power in a package.
Independent dealers interested in the Morison Daily’s franchise or who are interested in detecting opportunities for the delivery of wholesale are encouraged to visit the Morrison Wholesale website for more information.
Looking Ahead
With three sites already operational and more on the horizon, Highland Fuels and Morrisons appear set for a strong future together. The Forecourt Retailer of the Year title is not just a celebration of operational excellence, but also a sign of where the UK convenience sector is heading.
As the supermarket sector continues to innovate beyond the big box format, partnerships like this show how agility, local insight, and big-brand backing can come together to redefine retail success.
