The J.M. Smucker Co. has also announced that Chief Marketing Officer Gail Hollander had an intention to retire on April 2026. The company shall initiate formal search in filling the position.
Leadership Transition at J.M. Smucker
Hollander also served as an individual member of the Board of Directors since October 2023 and was appointed to CMO. Prior to joining CMO, she had been in charge of the client relationship Smucker of Publicis, which is the marketing model that integrated creativity and data-driven brand strategy.
When she was the CMO, Hollander led the transition of the brand-building role of the company. She used cross functional teams in order to enhance the effectiveness of creative campaign, better media planning and enhance consumer engagement. Smucker leadership attributed to her the ability to improve performance in marketing as well as offer support to company-wise innovation.
The firm observed that the company leadership of Hollander also contributed a lot in the development of internal teams. Her interest in mentoring talents and building organizational capability enhanced a culture of creativeness, growth, and accountability within the marketing group.
The efforts of Hollander promoted the expansion of brands in major categories. It also operates many consumer and pet food brands such as Folgers, Dunkin, Dunkin, Caf Bustelo, Jif, Smuckers, Uncrustables, Hostess, Milk-Bone, and Meow Mix.
Smucker has now initiated an organized procedure to find a new Chief Marketing Officer before Hollander leaves in the course of next year. His successor is not appointed.
The company says that the change in leadership would facilitate its further implementation of its strategy to provide high-impact brand marketing through North America.
The J.M. Smucker CMO Retirement highlights a key change in the company’s executive team during a period of sustained brand investment and marketing evolution.
