Carrefour Belgium has reported its fourth consecutive positive quarter, with like-for-like sales rising 0.8% in the first quarter of 2026. The company says growth improved compared to last year and was mainly driven by higher volumes, as food inflation slowed across the market.
The results come from one of Europe’s most competitive grocery markets, where retailers continue to balance pricing pressure with changing consumer demand. Carrefour said customer satisfaction also reached its highest level since 2021, supported by ongoing changes in its store operations and pricing strategy.
The retailer highlighted several initiatives that contributed to the performance. Since January, its integrated hypermarkets and Market supermarkets have been open on Sundays, a move designed to match evolving shopping habits in Belgium.
Pricing and affordability also remained central. Carrefour pointed to targeted promotions, lower prices on essential goods, and its loyalty programme, which it says helps customers save an average of €375 per year. The company added that its tiered pricing approach in larger stores continues to support sales momentum.
Private label growth was another key driver. Carrefour said its own-brand products, typically priced around 30% below national brands, continued to gain traction. The company also noted ongoing updates to its range, with a stronger focus on fresh and health-oriented products.
E-commerce remained a standout performer, with online sales growing by more than 30% in the quarter. Carrefour said this reflects continued demand for its multi-format model, which includes hypermarkets, supermarkets, convenience stores and online channels.
The company said the latest results confirm progress under its wider strategic plan and support its long-term ambition to become a leading neighbourhood grocery destination in Belgium.
