Albert Heijn Launches a new product line designed to make everyday eating both healthier and more sustainable. The supermarket has introduced 15 hybrid items that blend animal-based ingredients with plant-based components to reduce CO₂e emissions and improve nutritional value — without changing the familiar taste.
Making Plant-Based Eating More Familiar And Affordable
The new lineup features two dairy drinks that mix cow milk with plant proteins and seven meat products with added ingredients such as sugar beet fiber, butter beans, field bean protein and celeriac.
These are hamburgers, minced meat, sausages, meatballs, and chipolata sausages. Moreover, there are mixed formula cold cut meat types that include six kinds of cold cut meat, like salami and grilled sausage.
Individual products in the new line have a comparable or reduced price relative to their conventional counterparts. According to Albert Heijn, the key to get more customers to embrace sustainable choices is the balance of flavor, cost, and enhanced nutrition so that consumers do not necessarily need to change their eating habits much.
The measure is a component of a more comprehensive program by the Ahold Delhaize focused on sustaining the protein transition and reducing the environmental impact.
The retailer is already ahead of the curve in transitioning to plant-rich diets throughout the Netherlands, with over 350 plant-based products already under the AH Terra line.
Albert Heijn Launches these products to make plant-based choices more accessible, offering familiar formats with a better nutritional profile and reduced emissions.
The hybrid strategy aims at assisting customers in making smaller steps towards more environmentally-friendly eating habits.
As Albert Heijn gradually moving toward plant-forward options, the store hopes to transform the way protein is being used in daily diets, help to achieve more sustainable policies, and do so all in the name of environmental progress.
Albert Heijn stores which are spread all over the state carry the 15 new products.
This marks another step forward as Albert Heijn Launches a food range built for the future of health, value, and climate responsibility.
