Mülheim an der Ruhr, 13 October 2025 — ALDI SÜD has rolled out a new HR campaign called “Take Yourself Further.”
The move is aimed at recruiting young sales leaders ready to take the next step into management across its German regions.
The campaign speaks directly to people who already know store life and want to lead it. One of the main lines — “If you know how the store works, why don’t you manage it?” — captures that idea clearly.
ALDI SÜD says the new program gives participants a structured way into leadership, with training and mentoring built around store operations. “We recognise the potential of sales professionals and support them on their journey,” said André Giesen, Group Director Human Resources.
From this week, the campaign will run on Netflix, Sky, and YouTube, as well as on social media and digital platforms. It was created with the agencies EMBRACE GmbH and PHD Germany GmbH.
“Take Yourself Further” starts officially on 13 October 2025. More details are available on the ALDI SÜD careers site.
