ALDI SÜD will launch a new product on September 22, becoming the first food retailer to offer chicken mince from husbandry system 3. The move fits with its promise of “Good for everyone” and sets a signal in the market for better animal welfare.
Industry first
With this launch, Aldi Süd expands its fresh meat area and emphasizes its role in moving towards high animal husbandry standards. The 400 gram of chicken notches will be sold to 3.49 euros, which will provide a new alternative to customers who balance animal welfare at a price.
Chicken notches are also certified from the husband’s system 3, which means that it meets the needs of many customers seeking this option. By combining strength, animal welfare and extensive access, Aldi Süd first ranks in Germany’s food with this product relocation.
Progress in transition
Aldi Süd has been working on a change in high systems since 2021 under its #Humanityache program. The company has made constant progress. Already, 50 percent of the sale of fresh meats in Germany comes from 3, 4 and 5. That part includes beef, pork, chicken and türkiye, and do not count brands or international special products.
The new launch is part of this broad infection. It combines visible steps. Aldi Süd has taken to coordinate the meat area with increasing expectations for animal welfare in recent years.
Product detail
As the first time with chicken chopped from the husband system 3, Aldi Sud strengthens his role as a pioneer among the German food dealers. The product gives customers a well -known staple in the meat made, which is now available under high standards to place animals.
The company states that animal welfare and healthy diet run by hand. This new proposal has been distributed as a “best price a good product”, while making the choice wide for everyday shop owners.
Market signal
The launch sets a strong signal in the German discount market, showing how retailers can combine price prices with better standards. For Aldi Süd, it confirms its place in front of the industry when it comes to making fresh meat into a source.
From September 22, chicken notch from Husband System 3 will be available in nationwide Aldi Sud stores.
New in Aldi Süd: The first food dealer provides a comprehensive alternative to customers to offer chicken notches from Husband System 3 and increases the Animal Welfare bar in German retail.
