Key Takeaways
- Cadbury launches two new chocolate bars: Bournville Salted Caramel and Chopped Hazelnut.
- UK-wide supermarket rollout begins late July at £2.20 RRP.
- Bars are permanent, not limited edition—signaling a deeper strategy shift.
- The launch coincides with rising demand for premium chocolate textures and novelty flavors.
- Cadbury aims to reclaim dark chocolate shelf space after axing Bournville Fingers.
Cadbury is reviving its historic Bournville range with two new chocolate bars—Salted Caramel and Chopped Hazelnut—set to appear in UK supermarkets by the end of July. The move signals a deeper strategy by parent company Mondelez International to modernize its dark chocolate offerings with flavor-led innovation.
The new Cadbury chocolate bars, priced at £2.20 RRP, are intended as permanent additions—not seasonal novelties. They are currently listed on Sainsbury’s website, with additional stockists expected soon.
“We’re excited to be introducing two delicious new flavours to our Cadbury Bournville range,” said a Mondelez spokesperson. “These products will be a permanent addition to our range.”
A Strategic Play in the Chocolate Category
Cadbury’s Bournville line has long catered to dark chocolate loyalists. But with rising demand for indulgent textures and compound flavors, these new Cadbury chocolate bars reflect a pivot toward mainstream appeal. Salted caramel offers a sweet-savory profile, while hazelnuts signal a more premium texture strategy.
The launch comes as brands increasingly fight for shelf space through bold flavors and permanent range refreshes. Cadbury’s new chocolate bars stand apart by avoiding the “limited edition” label often used to drive short-term buzz.
Why This Matters Now
Recent launches like the Dairy Milk Iced Latte and Twirl White Dipped bars showcased Cadbury’s agility, but many consumers felt fatigued by their short-lived presence. By contrast, the new Cadbury chocolate bars aim for longevity—perhaps offsetting the loss of Bournville Fingers, discontinued in June.
Retail analyst Julie Palmer notes: “Consumers may be trading down, but they still want affordable indulgence. Cadbury knows its strength lies in familiarity—paired with just enough novelty.”
Innovation in a Crowded Market
This summer’s product wave includes Diageo’s Baileys Cinnamon Swirl, Pringles’ Flame Grilled Steak crisps, and Fox’s pistachio biscuits. The new Cadbury chocolate bars are entering a saturated but lucrative market for novelty-led snacks.
“Flavour extensions are low-risk but high-visibility,” said Nick Shepherd, former category strategist at Mars. “Cadbury is leveraging brand equity while responding to demand for darker, more textured chocolate.”
Consumer Accessibility and Market Positioning
Mondelez says the new Cadbury chocolate bars will be available “at retailers nationwide.” While only Sainsbury’s has listed them so far, industry insiders expect Tesco, Asda, and Morrisons to follow suit. With a £2.20 price point, the bars straddle premium indulgence and impulse affordability.
For a brand steeped in legacy, this launch is a bet on relevance. As shoppers browse increasingly crowded confectionery aisles, Cadbury is staking a claim with products that balance history, texture, and modern flavor profiles.
