Kaufland, a large German store has launched a novel service to insure. It is collaborating with DA Direkt, which is the subsidiary of the Zurich Group Germany. Given that the service will be available after July 1, 2025, customers will be able to purchase permanent insurance via the site, kaufland-versicherung.de. The insurance has become another Kaufland commodity other than food, non-food, and mobile tariffs.
The digital outlets of Kaufland will now offer customers to purchase dental and pet insurance. This will be a departure with the short term insurance proposals that the retailer was offering. New cooperation responds to growing customer interest and draws the experience of the popularity of limited-time insurance offers among owners of Kaufland Cards.
A Permanent Expansion With Digital Access
Since 2022, Kaufland has organized a number of limited-time insurance offers only possible through Kaufland Card. These were new complement projections such as warranty covers, smartphone and e-bike, which it could provide through its online marketplace. Appropriate customer responses incited the retailer to make a permanent insurance base. The present launch will place these services to the disposal of all the customers in Germany and the additional advantage of the customers of Kaufland Card.
A long-standing insurer in the German market, DA Direkt deals with a consultation, a release of policies, and processing them. The services are all provided online, which creates ease and rapid response to the policyholder. The insurance platform is structured in such a way that it will benefit as easy as shopping at Kaufland with the everyday convenience on the part of the customer coupled with protection plans vested under Zurich.
There are two policies offered at the launch date including dental insurance and pet insurance. Both of them are DA Direkt-award winning products. The future phases will also have more insurance products since Kaufland will be placed to capture the broader lifestyle needs.
There are some enhanced incentives to Kaufland Card users. And when the first 3 months of premiums have been paid, every customer will get 15 Euros shopping voucher at Kaufland. Each Card will grant its users an extra voucher of euro 15 the next year in case they enter their Kaufland Card number at the time of registration.
The new product sees to the easing of insurance as a result of simple digital contracts with the customer service provided by DA Direkt. Kaufland advertises the service as an option of consumers to address the basic demands in their lives including food, or even financial safety, under the single reliable retailer.
One of the groups that form the core of the Zurich Insurance Group in Germany is DA Direkt that reports around 1.4 million insurance contracts and €343 million in premium income in 2024. The company has over forty years of experience in the market with a mix of the digital service and close customer assistance.
Kaufland, with this launch, remains a service platform and not just a player in the industry that takes in products and sells them. The new insurance offer enhances its promise on customer value by putting its affordable protection products at the centre of the shopping process. The full details can be found in www.kaufland-versicherung.de.
