Morrisons Delivers 11th Straight Quarter of Growth with Online Surge and Fresh Food Expansion

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Morrisons has updated investors on its third quarter, covering the 13 weeks to 27 July 2025. Sales moved up again, marking the retailer’s eleventh quarter in a row of like-for-like growth. Group LFL sales rose 3.0%, while total sales were up 3.5% to £4.0 billion.

Sales and Market Position

The chain said its market share has stayed steady through the year so far. Online was the real stand-out this quarter. Morrisons pointed to double-digit growth in its online arm, making it the fastest growing grocery operator in the UK market for Q3.

Chief executive Rami Baitiéh said customers are feeling the squeeze but the business is working hard to help. “We are trying to stretch household budgets, while sticking with our values of affordable fresh food,” he noted.

Fresh Food and Value Push

In stores, Morrisons rolled out more than 400 new Fresh products just last week. Management called it the biggest range reset in ten years. That launch comes alongside fresh price cuts — 650 everyday lines have been reduced. Loyalty shoppers also saw more targeted promotions through the More Card.

Baitiéh admitted the business is facing extra costs from government measures and rising inflation, some of which were not expected earlier in the year. He said Morrisons is adjusting by cutting prices across the board and tailoring offers to different customer groups. The timing is important, with Christmas trading now on the horizon.

Cost Savings

Cost control was also a subject. Savings were distributed in an additional £ 63 million quarter. The group stated that it will kill the 1 billion pounds by the end of 26 fy.

Debt and Financing

CFO Joe Goff pointed to greater progress in the balance sheet. The gross loan in 3rd quarters was reduced to £ 261 million. Pressed the maturity of refinancing by 2031.

Since CD&R took over, Morrison has paid a loan of £ 2.7 billion. The total figure is now £ 3.5 billion, under £ 6.2 billion at the time of procurement – about 43% less. Goff said he is leaving the business in a strong position going forward.

Outlook

Baitiéh thanked colleagues for their hard work during what he described as a tough climate. He stressed the need to manage cost pressures while keeping value strong for customers. The new Fresh ranges, recent price cuts and loyalty promotions are all expected to support trading as the key Christmas season approaches.

Goff added that despite external headwinds, the business is on track to meet its bigger savings target by FY26.

Conclusion

Morrisons has kept up its momentum in Q3. Growth came from online, new products, and cost savings, while debt levels continue to come down. The environment is still difficult, but management is aiming to hold that balance between financial discipline and customer value into the final months of the year.