Mott’s has launched a new lineup of Soft Baked Apple Filled Bars, designed for busy families looking for easy snack options. The bars come in three flavours—Apple, Strawberry and Blueberry—and are now available in stores across the United States.
Each bar features a soft, chewy outer layer made with whole wheat flour and a fruit-filled centre made from apple purée. According to the company, the new range is meant to offer a portable option that fits into lunchboxes, backpacks, and everyday routines.
The product joins Mott’s existing Soft Baked bar portfolio and is the first to feature a filled format. All three flavours were created with kids’ preferences in mind. Apple delivers a classic profile. Strawberry brings a brighter, tangy taste. Blueberry is a smoother flavour designed for quieter snack moments.
The new bars are being introduced at a suggested retail price of $4.79 for a five-pack. Each bar includes fruit content but is not intended to replace whole fruit in the diet. The full list of ingredients is printed on the packaging.
The release comes just ahead of the summer travel season and back-to-school shopping window. These are periods where demand for portable, low-mess snacks typically rises. Mott’s positioned the new range as a flexible choice that fits into any part of the day—whether that’s in the car, at school, or between activities.
The snack bar market has grown more crowded in recent years, with many brands competing for space on the shelf and in lunchboxes. Mott’s is responding with a product that stays close to its roots. The bars are based around apple, the brand’s core ingredient since 1842.
This launch is part of a wider move by the brand to offer more soft baked formats. As families look for more texture options beyond crunchy granola or crisped rice, Mott’s is working to fill that gap with bars that deliver both flavour and convenience.
The bars are meant to be easy to pack and quick to eat—no preparation, no cleanup. They’re also intended to be familiar. The ingredient choices are designed to keep things simple while still appealing to both kids and parents.
Behind the launch is General Mills, which produces Mott’s Soft Baked Bars. The company’s snack portfolio also includes brands like Nature Valley and Annie’s. General Mills continues to expand its range of fruit-based and family-friendly foods across grocery categories.
While the bars are produced by General Mills, Mott’s itself is part of the Keurig Dr Pepper portfolio. Best known for apple juice and applesauce, Mott’s has spent the past few years introducing new snack formats to meet changing consumer habits. This new bar joins pouches, drinks and other lunchbox-ready items under the Mott’s brand.
With this release, the brand is reinforcing its strategy of offering snacks that are easy to manage and suitable for a variety of situations. The bars are aimed at moments when families need something fast, familiar, and slightly sweet—with a texture that’s soft enough for all ages.
Distribution is nationwide. The new bars are now on shelves at major retailers and grocery chains across the U.S., and are also available through online grocery platforms.
Mott’s Soft Baked Apple Filled Bars are available in Apple, Strawberry and Blueberry flavours. The company said the product is now part of its core snack lineup for the year.
