EDEKA has been awarded the MSC Award Germany 2025 as Retailer of the Year for its excellent fish range. The recognition was given in Büsum on September 18 and marks the first time this award has been presented in Germany.
Retailer of the Year award
The MSC Award Germany 2025 comes from the Marine Stewardship Council (MSC), an international non-profit that promotes sustainable fishing and ocean protection. The new award recognizes outstanding commitment to more sustainable fish. EDEKA received the honor in the category Retailer of the Year for its wide selection of certified fresh, frozen, and canned fish.
The MSC Award Germany 2025 highlights how EDEKA has built the most diverse range of sustainable fish in the country. The retailer offers certified options across over 1,000 fresh fish counters, making it a leader in the German food retail sector.
Long-term commitment
For more than 15 years, Edeca has participated with WWF to improve fish purchases and promote responsible fishing. The dealer has changed certified suppliers, promoted regulated methods and removed endangered species from the border. These steps have helped to change the wide German market and have increased consumers’ awareness of stability in seafood.
The excellent Fish Range MSC award that was presented by EDECA was central to its recognition in 2025. The price jury referred to the company’s high ownership interest and its clear stability strategy for the company’s MSC-Attended Wild Fish products.
MSC standards
The MSC label is known as one of the stricter global environmentally friendly standards of wild fish. It proves that seafood comes from the stock managed responsible and fish practice protects the marine ecosystem. For shop owners, the label makes it easier to identify durable options.
EDEKA has supported consumers such as MSC campaigns such as “Czech your fish” to educate them for fish consumption. By raising awareness, the dealer helps to ensure that more customers choose certified seafood on the shelf.
Industry impact
The MSC Award German 2025 also reflects EDECA’s role in the design of standards in retail. With its scale and access, the company has affected other market players to use certified products. The prize confirms Edka’s position as a food dealer as head of permanent fish in Germany.
This year’s dealer of the annual category explains how retailers can play a crucial role in ocean protection through the supply chain. Excellent fishing area in Edeka suggests that frequent commitment and market management can change food.
Outlook
The MSC Award Germany strengthens its position as head of permanent seafood, and won 2025 as the dealer of the year. The company’s long -term partnership with WWF and the investments in certified products suggest how retailers can provide commercial success with environmental responsibility.
The MSC Award Germany’s excellent fishing area recognized by 2025, highlights how to protect supermarkets and secure permanent fish for the future.
