Orchard View Cherries is poised to deliver one of its most impressive seasons in years — and for supermarket buyers, the 30% larger crop isn’t just a headline, it’s a sales opportunity.
With bigger volume, better fruit, and a longer season, Orchard View Cherries is the premium cherry brand to watch this summer.
In an increasingly unpredictable produce landscape, consistency is currency — and this year, Orchard View Cherries is banking on both scale and quality. With a crop expected to be 30% larger than 2024, premium-grade fruit, and promotable volumes aligned with the summer peak, Orchard View is quietly becoming one of the most reliable profit drivers in the summer stone fruit category.
Exclusively marketed by Oppy, and harvested from one of the industry’s most sophisticated single-grower operations, this Oregon-grown brand offers not only premium cherries but something rarer: predictability, pack-out precision, and a clear promotional runway.
For retail produce buyers looking to lock in reliable margin over the July 4 period — and extend cherry shelf life into August — this season is the one to watch.
A 30% Larger Crop Is More Than Just a Number
A larger crop isn’t inherently a win — unless it comes with the kind of quality metrics that Orchard View is forecasting.
Here’s what stands out this year:
Consistent large sizing, driven by ideal bloom and pollination conditions
Strong Brix levels, signaling high sugars and optimal eating quality
A smooth transition from California to the Northwest, avoiding availability gaps
An extended harvest, meaning cherries on shelf longer, with promotable volumes well into July
According to Brenda Thomas, President of Orchard View, this is shaping up to be a near-ideal season.
“Our trees came through a mild winter looking strong, and after an exceptional pollination period, they’re now bursting with more cherries than we saw in 2024.”
And for buyers, that 30% jump in supply could be the sweet spot between premium pricing and scale-driven promotional planning.
ALT: Orchard View Cherries on retail display in GSN-branded packaging
Caption: Orchard View Cherries will ship in high-graphic pouch bags and top seal formats throughout peak summer.
More Days, More Dollars — A Longer Cherry Window in 2025
Timing is everything in fresh. One of the more underreported aspects of this season is the extended harvest window, adding potentially five to seven extra selling days across multiple varieties.
James Milne, Oppy’s SVP of Categories and Chief Marketing Officer, put it succinctly:
“With the wide spread of bloom between varieties and regions this season, we’ll have an extra five to seven days of fruit — which is exciting.”
Why does this matter?
Retailers gain more flexibility in promo timing
Consumers enjoy peak fruit over a longer period
Less pressure on logistics teams, with more gradual volume flow
For large-scale retailers managing complex produce calendars, those extra days are strategic gold.
Brand Strength in a Single-Focus Supply Chain
Orchard View is a vertically integrated operation with a single focus: cherries. That kind of specialization is rare — and powerful. With over 90% of fruit grown in-house, the brand controls virtually every variable, from varietal selection to post-harvest handling.
Key advantages of the Orchard View model include:
Hand-picking during cool early mornings for optimal firmness and shelf life
Same-day packing and shipping, maximizing freshness
Microclimate matching, with each varietal grown at its optimal elevation
This commitment to quality control positions Orchard View uniquely in a crowded cherry space — especially as imported and less consistent domestic options continue to flow through the summer.
The Human Story Behind the Fruit
It’s easy to talk about specs. But in 2025, supermarket buyers are also weighing social responsibility and operational ethics in supplier decisions. Here’s where Orchard View shines behind the scenes.
With free family housing, modern amenities for workers, and deep commitments to environmental standards, the operation reflects a progressive model of large-scale agriculture.
Highlights include:
Full-sized soccer field and play areas for worker families
Long-term housing built in 2022 for returning seasonal crews
Ongoing food safety and sustainability certifications
James Milne summed it up:
“They want people to leave with good memories and look forward to coming back season after season.”
For many retail partners, brand stories like this are increasingly part of the selling point — especially in an ESG-conscious era.
Conclusion: Why This Year’s Cherry Season Is Ripe for Retailers
Orchard View Cherries isn’t just shipping more fruit this summer — it’s delivering a high-integrity, premium-grade, promotable cherry crop with exceptional timing.
For supermarket buyers balancing shelf space, promotions, and supply chain confidence, Orchard View offers a rare combination: scale, quality, consistency, and brand trust.
Key Takeaways for Retail Buyers:
30% more volume = more margin, more flexibility
Extended harvest = longer shelf presence and customer retention
Exclusivity via Oppy = controlled flow and marketing support
Strong ESG and brand story = better alignment with consumer values
As cherry season kicks off, this may be the most quietly valuable item in your summer produce program.
