Top Private Label Brands in the World by Revenue (2025)

The Private Label Shift Is No Longer Quiet — It’s a Global Power Move

Private label used to mean compromise. A cheaper, plainer, usually forgettable version of something better sitting beside it on the shelf.

That’s not how the story reads in 2025.

This year, private label is the story. And it’s not just about saving money — it’s about retailers becoming brand architects, quality trendsetters, and in many cases, category leaders.

In almost every global grocery chain, private label sales are growing faster than national brands. The reason? These products now deliver on more than price. They deliver on health, ethics, convenience, and flavor — wrapped in packaging designed to feel like a premium discovery, not a second-tier fallback.

Why Private Label Is Thriving in 2025

Several factors are behind the continued growth of private label this year:

• Consumer trust in retailers is at an all-time high — especially in Europe and North America

• Economic pressure is driving trial — but quality is driving repeat purchase

• Retailers have more control over margins, shelf space, and supply chains

• Sustainability goals are easier to implement with owned brands

• Social media and influencer marketing are now used to position private label as aspirational

This shift isn’t limited to budget lines either. Many of the fastest-growing private labels are in premium, organic, and health-driven categories.

Top 10 Private Label Brands by 2025 Sales

1. Kirkland Signature — When Private Label Outshines the National Brands

📍 Retailer: Costco
💰 Est. 2025 Sales: $64 billion

Kirkland is the private label most global retailers wish they’d built first.

What started as a budget alternative has morphed into a flagship offering spanning groceries, vitamins, clothes, and even wine. Costco’s members are fiercely loyal to Kirkland — sometimes buying items because they’re Kirkland, not in spite of it.

Key to its success:

• Massive scale = national brand quality at lower cost

• Partnered production: major brands quietly produce Kirkland SKUs

• Strong consistency in packaging, taste, and performance

From maple syrup to protein bars, Kirkland Signature is the most successful private label in modern retail history.

2. Great Value — Everyday Goods, Everyday Presence

📍 Retailer: Walmart
💰 Est. 2025 Sales: $36.2 billion

Great Value may not have the premium polish of newer entrants, but its visibility and ubiquity are unmatched. In every Walmart aisle, Great Value anchors the store brand promise: value without sacrifice.

In 2025, Walmart has leaned into:

• Sustainable packaging

• Health-conscious reformulations (low sodium, fewer additives)

• Plant-based variants and gluten-free lines

Walmart’s strategy is simple: meet expectations and stay affordable. And it works. Great Value commands huge volume.

3. Aldi’s Private Label Empire — The Budget Boutique Model

📍 Retailer: Aldi
💰 Est. 2025 Sales: $35 billion (aggregate of store brands)

Aldi’s stores are filled almost entirely with private label — yet they don’t feel generic. That’s because Aldi has mastered the art of curated minimalism.

Each product line has:

• Sleek, modern packaging

• Limited SKUs to reduce decision fatigue

• Occasional premium surprises like Wagyu burgers or champagne

And while shoppers may not remember the name of each Aldi label, the experience is unforgettable. In 2025, Aldi’s focus on sustainable sourcing and European-style merchandising continues to drive growth in the US and EU.

4. Lidl — Matching Aldi in Volume, Outpacing in Innovation

📍 Retailer: Lidl
💰 Est. 2025 Sales: $29.8 billion

Lidl’s private label strategy is similar to Aldi’s — but with an edge in design and category experimentation.

New additions in 2025 include:

• Ready-to-eat vegan Asian meals

• Limited-time artisan bakery lines

• In-house crafted plant-based desserts

Lidl’s private label products are regularly compared to national brands in blind taste tests — and often win. Lidl also invests heavily in photography and packaging, making its shelves visually appealing despite being 80% private label.

5. Trader Joe’s — The Brand Without a Brand

📍 Retailer: Trader Joe’s
💰 Est. 2025 Sales: $16 billion

Everything at Trader Joe’s is private label. But instead of calling it that, they simply brand products under charming, themed names — like “Trader Giotto’s” pasta or “Trader José” taco kits.

The strategy works because it feels:

• Curated (not mass-produced)

• Global (with influences from every cuisine)

• Playful (with handwritten signs and clever product blurbs)

In 2025, Trader Joe’s continues to grow thanks to seasonal rotations, cult product returns, and an unshakable brand personality.

6. Tesco Finest — Making Private Label Feel Premium

📍 Retailer: Tesco
💰 Est. 2025 Sales: $10.4 billion

Tesco has long been one of the most advanced private label developers in the world. And its “Finest” tier is the gold standard for upmarket store brands.

Examples include:

• Truffle-infused gnocchi

• Dry-aged beef

• Handcrafted desserts

UK shoppers often treat Tesco Finest like a gourmet brand in its own right — and retailers in other countries are now trying to emulate the model.

7. Good & Gather — Target’s Private Label Renaissance

📍 Retailer: Target
💰 Est. 2025 Sales: $7.8 billion

Launched in 2019 and now one of the fastest-growing US store brands, Good & Gather blends modern packaging, wellness cues, and culinary flair.

Product lines cover:

• Organic granolas

• Ready-to-blend smoothies

• International sauces and spice kits

In 2025, Target has expanded the brand into meal kits and plant-forward frozen meals — giving it real traction with millennial and Gen Z consumers.

8. Sainsbury’s Taste the Difference — Everyday Indulgence

📍 Retailer: Sainsbury’s
💰 Est. 2025 Sales: $5.2 billion

Launched over two decades ago, Taste the Difference has aged like a fine wine — quite literally, as Sainsbury’s uses the label for its high-end wines and deli selections.

But 2025 sees the brand expanding into:

• Vegan bakes and desserts

• Gourmet pizzas with UK-sourced cheeses

• Authentic global ready meals

For British shoppers, it’s an indulgent upgrade that’s affordable, trusted, and stylishly packaged.

9. 365 by Whole Foods Market — Clean Eating, Private Brand Style

📍 Retailer: Whole Foods (Amazon)
💰 Est. 2025 Sales: $5.5 billion

365 isn’t a discount label. It’s Whole Foods made affordable — but still organic, additive-free, and ethically sourced.

In 2025:

• 90%+ of 365 products are non-GMO

• Packaging now includes climate impact scores

• Amazon Prime integration boosts DTC sales

It’s a model that proves private label and transparency can coexist, even in an upscale environment.

10. Carrefour Bio — The European Organic Pioneer

📍 Retailer: Carrefour
💰 Est. 2025 Sales: $3.6 billion

Carrefour Bio is Europe’s largest organic private label range, with strong presence in France, Spain, Italy, and Belgium.

It’s focused on:

• Certified organic produce

• Minimal ingredient processed foods

• Eco-conscious packaging

In 2025, Carrefour expanded the brand into non-food goods (like compostable bags and bamboo kitchenware), reflecting growing consumer interest in full lifestyle alignment.

Summary Table: Top Private Label Brands (2025)

Final Thoughts: The Future Isn’t National vs. Private — It’s Blended

Private label isn’t just here to stay — it’s now defining the standard.

In 2025, retailers are media companies, product developers, and lifestyle curators. They control the aisle and increasingly, they control the narrative.

Expect more:

• Premiumisation of private brands

• Cross-border retailer collaborations

• Store brand marketing that feels like DTC startup energy

• ESG-first design baked into packaging and sourcing

Shoppers aren’t just buying groceries anymore. They’re buying into retail brands with stories, values, and experiences — and private label is how those stories are told.