Woolworths Slashes Prices on 400 Everyday Items. No Catch.
A big move from down under.
Starting 14 May 2025, Woolworths has dropped the price of over 400 grocery essentials.
Not just promos.
Not just a weekend special.
Permanent cuts. Locked in for the long haul.
Word from Woolworths?
Prices stay down until at least 2026.
Big winners at the checkout
The cuts hit real baskets:
Chicken schnitzels → $9 (was $10.50)
Greek yoghurt 1kg → $3.80 (was $4.20)
Mixed berries 1kg → $11 (was $12)
Coke 2L → $3.70 (was $4.20)
Middle bacon 1kg → $11.70 (was $13)
Microwave rice 250g → $1.80 (was $1.90)
Babylove nappies → $16 (was $18)
Not bad.
Not small stuff either.
This hits the family trolley hard.
$15 back in the weekly shop
Woolies says a family spending $150/week could save around $15 weekly.
Quick maths: $780 a year.
That’s fuel. Bills. School shoes.
Real money, not token cuts.
Why everyone’s watching
Australian shoppers get the good news first.
But Europe, UK, US retailers?
They’re taking notes.
Tough grocery market + tight margins = copycat plays are coming.
Woolworths just threw down the playbook:
Cut prices
Lock them in
Win back loyalty
Simple. Ruthless. Smart.
Woolworths boss spells it out
Amanda Bardwell, Woolworths Group CEO:
“We know people are under pressure.
These aren’t ‘specials’.
They’re real, lasting price cuts.”
Not fluff.
Not promo marketing.
Straight talk.
Even more ways to save
Woolworths is stacking the deck:
Own brand → up to 30% cheaper than big names
The Odd Bunch → save 20% on “ugly” fruit + veg
Unit price filter → sort by lowest per gram/litre
Everyday Rewards → get about $150/year back in points
Buy less. Pay less. Get rewarded.
Woolies wants you back. And they’re making it hard to say no.
What’s next?
More cuts coming.
Woolworths says they’ll expand the program in the next 12 months.
What happens when you lock in trust + value + simplicity?
You own the customer.
Every other grocer? Now chasing.
Global supermarkets… your move.
This wasn’t about Australia.
It was about the global playbook.
Woolworths just raised the bar.
Next stop? Europe. US. Asia.
They’ll have to follow.
Fast.
The big winner?
Not Woolworths.
The shopper.
