Kraft Heinz is turning up the heat in the restaurant world with the HEINZ Verified program launch—a new initiative rolled out in partnership with Uber Eats. The goal? Help restaurants grow by showing diners exactly where they can find the real deal: dishes served with HEINZ Ketchup.
According to a recent Kraft Heinz survey, 84% of people say they enjoy a restaurant more if it serves HEINZ. That’s a pretty strong signal—and it’s the reason behind the creation of HEINZ Verified. Now live in six major U.S. cities—Chicago, Dallas, Denver, Los Angeles, Miami, and Pittsburgh—this new feature in the Uber Eats app highlights restaurants committed to serving authentic HEINZ products.
How The HEINZ Verified Program Works
For restaurants, being HEINZ Verified means more than just offering a popular condiment. Verified locations receive access to product samples, marketing support, branded merch, consumer insights, and trend data. In short, it’s a value-packed boost designed to help local businesses compete and grow.
And for Uber Eats users, there’s something in it too: a limited-time $5 discount on orders of $30 or more from HEINZ Verified restaurants. The discount is a simple way to reward loyalty while introducing more people to trusted restaurants that value quality.
Why HEINZ Matters To Diners
HEINZ has always been more than just a household name—it’s an emotional brand. People don’t just use HEINZ; they love it. That kind of loyalty matters in a competitive dining landscape. The HEINZ Verified program launch is built on this love, helping diners easily find places that care about the quality and flavor they crave.
Peter Hall, President of Elevation at Kraft Heinz North America, said it best: “Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
Uber Eats Brings The Tech Muscle
Uber Eats, the first partner to host the HEINZ Verified experience, is helping make the program easy to access for consumers and restaurant operators alike. With HEINZ Verified labels integrated into the app, users can instantly spot where they can get that unmistakable HEINZ flavor in their takeout or delivery.
Alex DiValerio, Uber’s Head of Restaurant Operations in North America, says the program not only highlights top-quality restaurants but also boosts value for Uber’s restaurant partners. That’s a win for everyone involved.
More Than A Label: It’s a Movement
HEINZ Verified will also be in the spotlight at the National Restaurant Association Show in Chicago from May 17–20, 2025. Attendees will be able to learn more about the program and see how Kraft Heinz is reshaping the restaurant industry from the inside out.
To take things even further, Kraft Heinz is launching a new content series called Daytrippin’. Hosted by actor and comedian Steven He, the YouTube series takes viewers on a food-fueled road trip from Pittsburgh to Cleveland to Chicago, celebrating local dishes and the people behind them—all with HEINZ in the spotlight.
How To Get Involved
Restaurants that want to be part of the HEINZ Verified program launch can sign up at kraftheinzawayfromhome.com/getheinzverified. Fans can also nominate their favorite HEINZ-serving restaurants at heinz.com/heinzverified.
This partnership isn’t just about ketchup. It’s about standing out in a crowded food space and helping restaurants succeed while giving diners exactly what they want—unmatched flavor and quality they can trust.
